The eyes of the global travel industry are officially turning to Kampala. This May, the Uganda Tourism Board (UTB) hosts the highly anticipated 10th edition of the Pearl of Africa Tourism Expo (POATE 2026). Taking place from May 21–23, 2026, at the Speke Resort Convention Centre in Munyonyo, this landmark travel trade show positions Uganda as a premier global destination.
Furthermore, POATE 2026 is tracking to be the largest edition in the event’s history. At All Seasons Adventures, we are excited to participate in this incredible showcase of sustainable, inclusive, and community-led tourism.
The Grand Build-Up
Before the indoor exhibition officially opens, the magic begins out in the field. Over 120 international “hosted buyers” and global media personalities are currently traversing the country on immersive familiarization tours.
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The Circuits: Divided into six specialized groups, these international travel professionals are exploring Uganda’s iconic landscapes. Consequently, they are experiencing everything from zip-lining in Mabira Forest to tracking gorillas in the rugged sectors of Bwindi.
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Real Encounters: These tours offer firsthand experiences of Uganda’s world-class hospitality. Moreover, high-value operators are reviewing premium safari lodges and viewing the country’s newly restored “Big Five” wildlife circuits.
What to Expect at the 10th Edition
The main event at Munyonyo brings together hundreds of domestic exhibitors and regional tourism boards under one roof. In addition to standard travel networking, POATE 2026 introduces several innovative pillars designed to elevate the region’s tourism footprint.
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B2B and B2C Power Hours: The trade show seamlessly blends business-to-business matchmaking with business-to-consumer engagements. Therefore, local tour operators can forge lucrative global partnerships while local travelers find exclusive holiday deals.
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Green Partnerships: This year, UTB has secured a strategic partnership with the European Union. As a result, the closing ceremony will feature the prestigious Sustainable Tourism Awards, honoring eco-friendly operators.
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Cultural Immersions: While the days focus on boardroom trade deals, the evenings offer pure celebration. Delegates will experience authentic traditional storytelling at the Ndere Cultural Centre, followed by a guided taste of Kampala’s legendary culinary and nightlife scene.
POATE 2026 Event Snapshot
| Feature | Details and Highlights |
| Official Dates | May 21 – May 23, 2026 |
| Main Venue | Speke Resort Convention Centre, Munyonyo, Kampala |
| Key Focus | Sustainable, Inclusive, and Community-Led Tourism |
| Expected Footprint | Over 300 Paid Exhibitors and 120+ International Buyers |
Maximize Your Post-POATE Experience
The energy generated during the expo naturally inspires people to travel. Therefore, All Seasons Adventures has designed exclusive post-expo safari packages tailored specifically for delegates, media, and trade visitors.
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Seamless Circuit Extensions: Want to put your new knowledge into practice? We handle all logistics from Munyonyo directly to the source of the Nile in Jinja or the savannahs of Queen Elizabeth National Park.
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Vetted Eco-Safaris: Because sustainability highlights this year’s expo, our itineraries align perfectly with eco-tourism principles. We support community-owned guiding organizations and low-impact eco-lodges.
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Expert Local Coordination: Finally, our team takes care of the complex details. From securing last-minute gorilla permits to coordinating smooth airport transfers to Entebbe, we ensure a flawless trip.